19 October 2010

Flaky support or old fashioned pandering?

So, I am fully aware that this next post is going to make me sound kind of country. Which isn't necessarily a bad thing. But I digress. So the hubs likes to watch hunting shows... I watch them with him because life is just better when we are both tucked into our respective corners of the couch (no other place in this house is as comfy as our couch... it is has been independently tested!). But on to my point.

There are quite a few of these shows that like to showcase military things... wether that be tours of bases/posts or featuring a veteran on a hunt or (disgustingly) gratuitous shots of combat video to make the show seem cooler. I've seen it all. Now, the shows where the veteran (be they wounded or not) gets to go on a free hunt to say Hey! Thanks for what you've done! I have no problem with. I appreciate that someone is recognizing what these (generally speaking) men have done for our country and freedom/democracy of others. These individuals and their stories are prominently featured along with the tale of the hunt. All fine and well in my books. The ones where they just showcase Cool Military Stuff and/or People, not cool. But that should be obvious.

However, I've noticed that not a single one of these shows (other than Ted Nugent's)- regardless of the military content they include- advocates its viewers finding out more about any of the number of veteran's organizations or donate money to said programs. The best they usually get is a passing comment at the very end of the show... no links, no phone numbers, no prominent display of logos and no sliver of time featuring them or the work they do. No one mentions the Wounded Warrior Project. No one really talks about the organizations that often makes these hunts possible, Project Healing Waters, The Armed Forces Foundation and Wounded Warriors Outdoors. Why?

The overwhelming lack of promotion for these organizations makes me wonder if featuring the Armed Forces and our vets (especially the wounded ones) in these shows is really nothing more than old fashioned pandering. It shouldn't be a surprise that most hunters and fishermen are of the conservative persuasion... and heavily support our military (as all folks should, regardless of political persuasion)... so is this just a way to play to your audience? I sure hope not.

But, with all that said, I still can't help but wonder why so many of these shows, with captive and sympathetic audiences, don't take advantage of the opportunity to promote the great work they are doing and get more like-minded supporters.

No comments: